Small Business Partner - Charles Berg Enterprises, Inc.


Cindy LaCoste of Charles Berg Enterprises, Inc.

1. Tell us about your business; and what is your business philosophy?

Charles Berg Enterprises is a 50-year, family-owned, third-generation air conditioning company. We were founded on the three basic principles of honesty, integrity and the best customer service possible.

My father had a business motto that he lived by…”I won’t be satisfied until my customers are satisfied.”

2. Why are you passionate about your commitment to United Way’s Community Investment Fund?

The programs UWNCFL supports through the Community Investment Fund helps people and families in our community. It’s an avenue for me to reach people in need, people who I never would have known, if it weren’t for United Way.

3. What is something interesting or surprising that most people don’t know about you?

I drew the penguin in the Charles Berg Enterprises logo when I was nine years old.

4. What would your older self tell your younger self?

I would tell my younger self to slow down and enjoy every moment.

5. Favorite quote?

Sometimes the smallest things, take up the most room in your heart.